|
Educational advertisements are ad campaigns in which the creators attempt to inform, update, or persuade the public to engage in or avoid current issues. This type of advertisement is often negatively associated with propaganda. While similar to public service announcements, educational advertisements often cross into commercial fields whereas public service announcements are oriented on strict non-profit basis. Educational advertisements focus on a number of modern social, political, religious, and consumer-based issues. They traditionally appear on television and radio, but more and more campaigns are turning to the internet, especially email, as a cheap and efficient way to spread their messages. While most educational advertisements are deployed in the United States of America, there have been campaigns across Europe, Canada, and New Zealand. However, due to the dependence on technology to broadcast their messages, campaigns usually appear in developed countries where the largest possible population is likely to encounter their message. ==History== Educational advertising emerged with the advent of broadcast television. The Ad Council of the first genuine organizations specializing in the creation and management of these advertisements. This council played a crucial role in garnering public support during World War II. However, during the social upheaval that followed in the 1960s, they soon focused primarily on public service announcements rather than some of the more commercial aspects that educational advertisements are associated with. Some of these included the famous “Crying Indian” and “Smokey Bear” campaigns. This type of advertising first began in America during the World War II. It was first introduced by radio broadcasters, and advertisers by promoting war efforts and ultimately, propaganda. Educational advertising, also considered public service announcements Public service announcements, have made a major impact in society and history. Having advertisements that educate the people, is helpful in various aspects, but mostly helps spread the word of an important cause or event to the masses of people at one time. Today, educational advertising can range from non-profitable organizations to political campaigns. 〔http://www.museum.tv/archives/etv/P/htmlP/publicservic/publicservic.htm〕 Educational advertisements, rather than attempt to inform the public about activities damaging to them or the environment, focused more on ways people could get engaged and involved in social and political issues of the day. These advertisements generally had some motive aside from simply delivering information. Some of these included war bond ads which, while lacking corporate sponsors, still attempted to sell the public something instead of just delivering information. Some of these included war bond ads which, while lacking corporate sponsors, still attempted to sell the public something instead of just delivering information. Other wartime advertisements include the “Loose Lips Sink Ships” campaign that began in Britain and the “Stamp ‘em Out” campaign that spread through America. Most of these types of educational advertisements, especially those airing in the U.S.S., can be closely associated with American propaganda efforts. This is one of the main reasons that these types of advertisement campaigns are often cast in a negative light. Their primary focus is not always to inform the public, but persuade them into some sort of action for mainly political reasons. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Educational advertisement」の詳細全文を読む スポンサード リンク
|